Sport / M-is: Using Technology to engage all at Grassroots

Our Digital Director Nick Clarke expresses his enthusiasm on the technological opportunities for Tokyo 2020 Olympics that will re-engage young tech savvy fans with the Olympic movement and the overall fan experience.

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Brand activations and brand experiences are becoming an integral part of sporting events worldwide. Digital is transforming the fan experience and fans’ relationship with sport is now more engaging.

Here at M, we have been developing state-of-the-art fan experiences and engagement initiatives in sport for 30 years and we believe brands and federations can use this opportunity to inspire and empower all at ‘grassroots’.

M-is Using Technology to engage all at Grassroots