To celebrate 20 years in the Kingdom, Mobily didn’t just want visibility, they wanted a public statement. A moment that would unite audiences across generations. A show that would embody their campaign promise: Ever Closer.
Suspended 30 metres wide and 14 metres high, a semi-transparent LED screen was lifted into the night sky by two 60-metre cranes.
The illusion extended beyond the physical screen, creating depth, motion and dimensionality that felt impossible at that altitude.
The content was narrative-driven.
Every CGI sequence was designed to express connection, between people, entertainment, sport, gaming, and communities.
The creative was intentional to:
The result was a show that was shared, filmed, reposted andremembered.
The activation travelled across:
A 1,000 sqm footprint in each city.
Shows running every 20 minutes from 6:30pm until 2:00am.
Turnkey delivery included: