To celebrate 20 years in the Kingdom, Mobily didn’t just want visibility, they wanted a public statement. A moment that would unite audiences across generations. A show that would embody their campaign promise: Ever Closer.
Suspended 30 metres wide and 14 metres high, a semi-transparent LED screen was lifted into the night sky by two 60-metre cranes. The illusion extended beyond the physical screen, creating depth, motion and dimensionality that felt impossible at that altitude.
Every CGI sequence was designed to express connection, between people, entertainment, sport, gaming, and communities.
The creative was intentional to:
The result was a show that was shared, filmed, reposted and remembered.
The activation travelled across:
A 1,000 sqm footprint in each city.
Shows running every 20 minutes from 6:30pm until 2:00am.
Turnkey delivery included: