SES is our longest-standing client relationship, approaching thirty years of work spanning live events, broadcast, and global trade show programmes. MWC is the centrepiece of that trade show activity, and each year the challenge is the same: show up with consistency and find a way to move things forward.
In 2026, there were two clear briefs running in parallel: bring SES's newly rebranded identity into the physical space and evolve the anamorphic content that had already made an impression the year before.
The stand design and build integrated SES's updated brand identity throughout: from spatial layout to material choices and graphic language. The aim was coherence: a stand that felt unmistakably SES, without simply restating what had come before.
The anamorphic piece centred on two satellites, each breaking the frame of a curved overhead LED screen in sequence.
What made this year's execution more effective was the addition of depth. Rather than the screen acting as a flat canvas, the scenes were extended to show a lab environment: a technician carrying out final checks on the satellites ahead of launch.
The curved LED, positioned above the stand, became a window into digital mezzanine overhead, giving the impression that it was there physically. The illusion wasn't just visual. It was architectural.
The sequence was further amplified by the introduction of a cherry picker moment: the technician, suspended mid-air, swings into frame alongside each satellite as it breaks the boundary of the screen. The human scale made the satellites feel tangible. The movement made the moment land.
The SES and M partnership is one of the longest-running client relationships in the agency's history. That history brings a particular kind of creative confidence — the freedom to push further because the foundations are solid.
MWC 2026 was another chapter in that story. New brand, evolved content, and a stand that held its own on one of the most competitive floors in the global tech calendar.
