Fusing sport & entertainment, spectacle and broadcast

The world’s richest horse race, staged in one of the greatest sporting arenas on the planet, demands exceptional creativity, planning and delivery.

Global music artists including Janet Jackson, Sting, Elton John, Kylie Minogue, Jessie Jay and Santana.

M negotiated and secured the following sponsors for both the Dubai World Cup Carnival and the Dubai World Cup with a five-year agreement:

• Emirates
• DP World
• Emirates Bank
• Gulf News
• Al Tayer Motors
• Al Naboodah
• CNN
• Longines
• Al Basti Equiworld
• Al Fardan
• Coca Cola
• Nakheel
• Jumeriah
• Virgin Radio

Son et lumière

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Entertainment

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Sponsorship