For Budapest, it was how to create cut-through when cities are now in constant competition to win opportunities to stage commercial programmes, cultural festivals and sporting events with global audiences.
M partnered with the city at national, local government levels and the tourist board to promote a story of vitality through the use of rich media, including film. A natural fit for one of Europe’s film production hubs.
Budapest, through its new position around vitality, submitted its bid to host the Olympic Games