Re-inventing the airshow experience within the metaverse

When the pandemic disrupted the traditional airshow presence for aerospace and defence organisations, we devised digital-only solutions to continue these critical relationships.

In the same way the pandemic ushered in the remote working era, its effect on the defence and aerospace industries was equally as profound.

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We created a unique digital platform to enable Airbus customers to inhabit the pavilion experience from anywhere around the world. The online venue was rich in both content and functionality and was an essential location to continue the Airbus commercial strategy.

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Multi-purpose digital pavilion

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Unique online serving of content

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Comprehensive digital transformation of the traditional customer experience