Reinventing Olympic sponsorship

M is defined by its British-born creativity shaped to help express influence around the globe, and 2012 allowed M to represent the best in British for both LOCOG and British Airways.

Reinventing the tier one partner presence at an Olympic Park by delivering Park Live during London 2012.

Realising the Team London Ambassadors programme during its inception at the 2012 Olympic and Paralympic Games.

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Park Live

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London Ambassador Programme

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Unique sponsor relationship between British Airways & London Olympic