The imminent future trend of electrification has to be presented as relevant to target audiences, and would have to rely on owned channels devised by Volvo comms planning.
M travelled to the extreme north of Sweden to create viral content that would alter followers’ perceptions of what electrification means to the future of the auto industry through a toolkit of content.
Organic reach up by 65%
Impressions up by 83%
Facebook likes exceeding 1,300 in its first hours, the fastest FB reaction for Volvo that year